Work · Design
The Brand System
A whole identity, grown from one leaf.
3
mark variants, one system
6
social assets, rendered + editable
0
shields, eagles, or handshakes
The problem
Insurance branding defaults to navy shields, eagles, and stock handshakes. The client wanted to feel like the opposite of that — personal, warm, alive.
A logo alone isn't a brand. They needed the whole wardrobe: site, avatars, banners, social templates — consistent everywhere from a favicon to a Facebook cover.
What we built
- A mark built on a leaf — a gradient hero version for large digital, a flat cut for favicons and print, and a monogram for signatures and watermarks.
- An editorial palette of cream, deep field green, and sprout — with a serif display voice whose italic becomes the brand's accent color in words.
- A working single-page site with a field-horizon motif carrying the growth metaphor from headline to footer.
- The full social kit, rendered and ready: avatars, covers, banners, and post templates — each with an editable artboard behind it.
Brand identitySVG mark systemType pairingSingle-page siteSocial asset kit
In the product
Identity
IdentitySiteSocialCream
#F0EEE1
#F0EEE1
Deep Field
#04381E
#04381E
Leaf
#5F9E4B
#5F9E4B
Sprout
#9ED07A
#9ED07A
Ink
#2B2004
#2B2004
What grows here, stays covered.
A serif display voice over a humanist sans — warm enough for families, sharp enough for contracts.
MarkGradient hero · flat cut · monogramSVG ×3
SocialAvatars, covers, banners, post templates6 rendered
Cream ground, field greens, a serif that does its accent work in italics — editorial, not insurance-corporate.
Identity
HomeCoverageContact1Page, whole story
4Brand SVGs
100%Vector, favicon to banner
The single-page site carries the horizon motif — and the brand's numbers grew with it.